I’m Chad Hagen, an art director and designer who believes good design starts with a clear idea and earns its place by doing the work. I create brands, campaigns, and packaging that make meaning visible and ideas easy to understand.
Concept-led and execution-minded. As an art director, I shape ideas into cohesive creative platforms—building campaigns that connect and systems that scale. From brand refreshes to social storytelling, I work across mediums and disciplines to bring clarity and intention to every layer. Strategic where it counts, meticulous when it matters—always focused on making the work meaningful and well made
It all starts with a clear idea—something strong enough to stretch across formats without breaking. I blend strategic insight with a designer’s instinct to create identities that work hard and communicate clearly, from bold expressions to the smallest brand details. Every element—logo, type, color, language—earns its place and pulls its weight, building consistency without losing character.
I design packaging with purpose—and a little bit of obsession. Each piece is built around a strong idea and shaped to thrive in the real world. I think about how it stacks, ships, and stands out under bad lighting. Structure, materials, and messaging all work together to tell a story and hold up under pressure. The goal: make it feel right, function smart, and earn its place.
