A woman in a red dress with target bullseye patterns ascends a spiral staircase, looking upward toward the camera with a confident smile.

Design for All

Role: Design & Art Direction
I played a lead role in concepting and executing a major brand campaign for Target, partnering with the creative team at Peterson Milla Hooks. From early moodboards to final assets, I helped shape the narrative, visual language, and cross-platform rollout—including in-store, digital, print, and out-of-home.

Target Branding

A woman and a man are dancing or performing on a stage with a backdrop of the ocean and dolphins jumping out of water. A girl stands off to the side, watching and clapping.
Three people riding in red Target-branded gondolas suspended in the air above Times Square in New York City with a crowd below and digital billboards on buildings.
Two astronauts in space suits, one with blonde hair and the other with dark skin, lying on a circular red patterned surface, smiling and holding hands. The surface resembles the top of a Target store checkout area.

Wants & Needs

Role: Design & Art Direction
Concept and execution of a hardworking brand campaign for Target that showcased the breadth of its product offerings. The campaign balanced retail messaging with strong design, spanning print, digital, and in-store applications. My role included early creative development and art direction to ensure a consistent, category-spanning visual system.

A Target advertisement featuring two pairs of jeans with the middle section replaced by metal springs, creating an optical illusion as if the jeans are the legs of a person. The Target logo is in the top left and bottom right corners, with the text "The jeans you need. Phys. Sci." at the bottom left and "The toy you want." in the top right corner.

Want Needs (duex)

Building off the Wants Needs campaign, this extension highlighted even more of what makes Target such a one-of-a-kind store. I was hands-on with a lot of the thinking—concepting, art direction, and design—helping bring the whole thing to life in a fun and visually bold way.

A collage of everyday objects, including candles, tennis balls, nesting tables, rubber bands, bowls, a pillow, a binder clip, a purse, a wine glass, and a spoon, arranged in a grid with some red text overlaying on the right side.
Ad for Target featuring a woman performing a yoga pose on the left and a close-up of headphones on the right with red background, product name and slogan.
A split image with a toothbrush on the left side and a muscular man jumping against a red background on the right side. The toothbrush has blue, white, and orange bristles. The left side has the Target logo and the text: "The toothbrush you need." The right side has the Target logo and the text: "The lounge pant you want." and smaller text: "EXPECT MORE. PAY LESS.".

Target Entertainment

Role: Art Director
A promotional video spot for Target’s Entertainment department, highlighting the range of offerings from TVs and electronics to books and movies. The spot combined dynamic visuals with a cohesive brand aesthetic to create an engaging, high-energy showcase of in-store entertainment options.

Michael Graves + Target

Role: Senior Design & Art Direction
A national print ad for Target’s “Design for All” campaign, celebrating Michael Graves’ collection. The piece helped reinforce Target’s role as a leader in affordable, elevated design.

Poster celebrating over 10 years of design achievements, featuring images of a red and white toy car, a man in a blue shirt, and various design milestone icons with dates.

Designer Quilt

Role: Senior Designer
I led design and art direction on this print insert in a campaign that highlighted Target’s unique design presence by showcasing their stable of designer collaborations and products.

Open magazine with fashion photos and articles. Visible pages feature images of diverse people, including a woman with glasses and a man in a suit, as well as text and graphic design elements.
A colorful brochure featuring a black-and-white group portrait of seven diverse smiling people, with a bright red background and various design elements such as geometric patterns and Target's logo.
An open magazine showing a black-and-white portrait of a smiling man with blonde hair, a woman in a polka-dot dress holding sunglasses, and images of various household objects like clocks and lamps, with colorful background elements and text.