Design for All
Role: Design & Art Direction
I played a lead role in concepting and executing a major brand campaign for Target, partnering with the creative team at Peterson Milla Hooks. From early moodboards to final assets, I helped shape the narrative, visual language, and cross-platform rollout—including in-store, digital, print, and out-of-home.
TARGET BRANDING
Wants & Needs
Role: Design & Art Direction
Concept and execution of a hardworking brand campaign for Target that showcased the breadth of its product offerings. The campaign balanced retail messaging with strong design, spanning print, digital, and in-store applications. My role included early creative development and art direction to ensure a consistent, category-spanning visual system.
Want Needs (duex)
Building off the Wants Needs campaign, this extension highlighted even more of what makes Target such a one-of-a-kind store. I was hands-on with a lot of the thinking—concepting, art direction, and design—helping bring the whole thing to life in a fun and visually bold way.
Target Entertainment
Role: Art Director
A promotional video spot for Target’s Entertainment department, highlighting the range of offerings from TVs and electronics to books and movies. The spot combined dynamic visuals with a cohesive brand aesthetic to create an engaging, high-energy showcase of in-store entertainment options.
Michael Graves + Target
Role: Senior Design & Art Direction
A national print ad for Target’s “Design for All” campaign, celebrating Michael Graves’ collection. The piece helped reinforce Target’s role as a leader in affordable, elevated design.
Designer Quilt
Role: Senior Designer
I led design and art direction on this print insert in a campaign that highlighted Target’s unique design presence by showcasing their stable of designer collaborations and products.
