Walmart social media ads. Collage of various people outdoors in nature, including children, teens, and adults, with scenic backgrounds of mountains, lakes, and open fields, featuring a mix of casual and stylish clothing.

WALMART | FREE ASSEMBLY

Role: Design & Art Direction
Partnered with PMH & Walmart to help launch and evolve their Free Assembly brand, contributing across a wide range of design touchpoints. From animated tags and seasonal lookbooks to social media ads and digital campaigns, I helped shape a cohesive visual language that brought the brand’s modern, accessible style to life.

Style guid or lookbook spread with colorful geometric design and text about fall collection of versatile and sustainable pieces, featuring outdoor scenery and models.