Everyday essentials,
elevated

Redesigned Target’s Basicware line of disposable dinnerware to be simple, modern, and shelf-smart—bringing visual clarity and quiet confidence to an often-overlooked category.

Basicware logo with a stylized sketch of a smiling face over a green circle and a background of faint kitchenware icons. For Target Stores.
Assorted basicware brand disposable kitchen paper products, including foam cups, uncoated paper plates, and uncoated paper dinner plates, arranged on a white background. For Target Stores.
Display of basicware brand disposable plates, cups, utensils, and containers on white shelving with a patterned wall background. For Target Stores.