ROHÖL LIQUEUR

Role: Package Designer
This “industrial grade” licorice liqueur for Phillips Distilling Co. was positioned as more of dare than an apertif. This package design was the catalyst for the creative.The design transforms an oil drum into bold packaging, highlighting durability and strength. Its rugged, industrial look combines innovation and authenticity.

Multiple black cans of Rohöl liquor with white text, arranged on a reflective surface, against a plain white background.
Black liquor packaging and a label describing it, with packaging details and warnings, placed next to an ad with text that reads "It's black. Its a liquid. Its a black liquid."
Black and silver containers labeled 'ROHOL' arranged on a flat surface, with a flexible metal hose and a small metallic box in a monochrome setting.