“A Great place
to have a baby.
A Great place
to be a baby.”

MOTHER BABY CENTER

Role: Art Director

The brilliantly conceived love child of Abbott Northwestern’s birthing center with the Children’s MN pediatric hospital. This pun inspired advertising campaign featured the champions of the center; The brand new babies. In fact all of these kiddo’s images were capture within the hour of their birth.

The Mother Baby Center Outdoor Board. Close-up of a newborn baby with one eye partially closed and mouth open, hand touching face, light skin, and sparse hair.
The Mother Baby Center Outdoor Board. Close-up of a smiling newborn baby with dark, curly hair, holding one hand up near the face, with text about expecting a baby and healthcare organizations.
Close-up of a newborn baby with reddish skin, closed eyes, and moist hair. The baby is holding their fingers near their mouth, and the background is white. Text on the right promotes the Mother Baby Center and its services.