Text in block letters reading 'LEGACY OF THE LAKES MUSEUM' with a blue water background.

Role: Design Director / Brand Identity

Even though it’s called a museum, it could more accurately be described as an homage to north woods lake culture. Located in the central Minnesota town of Alexandria, it’s unparalleled in its showcase of vintage wood boats and lake-life history. The museum preserves the legacy of generations who built their lives and memories around the water. From handcrafted canoes to family cabin ephemera, it captures the nostalgia and spirit of lake life in a way that feels both personal and iconic.

Logo for the Legacy of the Lakes Museum, featuring the words 'LEGACY OF THE LAKES MUSEUM' in blue with a wavy water design between 'OF THE' and 'LAKES'.
Color palette with six color names and their hex codes: White, Sea Foam, Deep Lake, Vintage Sunset, Calm Light.
Sign for the Legacy of the Lakes Museum with a building in the background, surrounded by trees and a grassy area.
Gray t-shirt with 'Legacy of the Lakes' printed on it, folded and displayed on a light blue background, with a price tag attached.
A bed with a variety of pillows, including a large beige textured pillow, a smaller rust-colored pillow, and a dark brown blanket at the foot of the bed. Behind the bed is a wooden wall with two window frames, and a poster on the wall advertising the 2019 season of Lake of the Woods Museum featuring red race boats on water.
Tablet displaying the website of the Legacy of the Lakes Museum, featuring a picture of a boat on the water and a menu with links to various sections of the site.
A billboard on the side of a highway features a red section with the quote: 'KILL TIME SEEING HOW YOUR ANCESTORS KILLED TIME.' It also includes location details for Alexandria, Minnesota, and the Legacy of the Lakes Museum logo in blue on a light blue background.
Facade of the Legacy of the Lakes Museum with a red shingle roof, white trim, balcony, and entrance doors.
Open booklet and closed folder on a gray surface. The booklet shows typography and logo standards for 'Legacy of the Lakes Museum,' with different font styles and logo variations, including primary, secondary, and supporting fonts.
Printed promotional business materials and a red bookmark, all displaying the logo and branding for the Legacy of the Lakes Museum & Gardens, including a pen with the logo, letterhead, and a vertical banner with topographical map design.