Role: Design Director / Brand Identity
Even though it’s called a museum, it could more accurately be described as an homage to north woods lake culture. Located in the central Minnesota town of Alexandria, it’s unparalleled in its showcase of vintage wood boats and lake-life history. The museum preserves the legacy of generations who built their lives and memories around the water. From handcrafted canoes to family cabin ephemera, it captures the nostalgia and spirit of lake life in a way that feels both personal and iconic.