A young child with curly hair, looking up as an adult's hand gently presses on their forehead. The background is vibrant pink, with promotional text about Saturday night fever and children's health services from Children's Hospitals and Clinics of Minnesota.

Children’s of Minnesota

Role: Art Direction
The campaign aims to position Children’s Minnesota not only as a hospital for highly specialized and serious conditions but also as a clinic that addresses everyday pediatric needs. Children’s transformed a category traditionally seen as clinical into one with a friendly, approachable, and relatable image. The underlying message is that hospitals and clinics don’t have to be intimidating or frightening places.

A young girl with blue eyes and dark brown hair, wearing a turquoise headband with colorful flowers, a purple textured sweater, and yellow pants, is crossing her arms and standing against a dark blue background. The image includes text promoting Children's Hospitals and Clinics of Minnesota, highlighting their needle-free IV placement technology.
A young girl with blue eyes and dark brown hair, wearing a turquoise headband with colorful flowers, a purple textured sweater, and yellow pants, is crossing her arms and standing against a dark blue background. The image includes text promoting Children's Hospitals and Clinics of Minnesota, highlighting their needle-free IV placement technology.
A young boy with glasses and a striped shirt, smiling, with a Band-Aid on his forehead. The background is blue with white and yellow text about stitches and children's healthcare.
A young African American girl with wide eyes biting into a Dr. Pepper Lip Smacker tube, wearing a pajama top with colorful patterns, on a blue background advertising children's health and well-being.
Two children, a girl and a boy, hugging each other and laughing. The girl has glasses and a pink bow, and the boy has red hair. They are in a playful, cheerful setting promoting children's health and happiness.
Two large billboards on an urban rooftop, one with comic book style text 'THUD!' in pink and white, promoting Children's Hospitals and Clinics of Minnesota focusing on pediatric trauma. The other with abstract colorful artwork and text.
Bright pink background with yellow splashes and bold yellow text that says 'Screeeech!'. Blue box on right with white Children's Hospitals and Clinics of Minnesota logo. Text below says 'Pediatric Trauma Experts'.
A colorful promotional graphic for Children's Hospitals and Clinics of Minnesota, emphasizing pediatric trauma expertise with a comic book style explosion and the word 'CRASH!' in bold white letters on a pink and blue background.
Bright orange background with yellow polka dots, displaying bold pink text in a comic-style speech bubble that says 'THAD!', and a blue square with the Childrens Hospitals and Clinics of Minnesota logo, accompanied by white text that reads 'PEDIATRIC TRAUMA EXPERTS' with 'TRAUMA' highlighted in yellow.
Colorful posters promoting Give to the Max Day, November 15, with illustrations of children and the Children's Hospitals and Clinics of Minnesota logo.
A girl skating on a skateboard on a city sidewalk in front of colorful posters promoting children's health awareness for Giving Tuesday, November 15.