Role: Lead Designer / Brand Identity

Bassett Hound is a brand identity built on charm, wit, and quiet confidence. With a low-slung silhouette and a nose for the details, it balances heritage cues with a playful edge—classic, but never boring. Designed to feel instantly familiar yet visually distinct, it’s a mark that lingers in the memory like a loyal companion.

A colorful, abstract, map-style illustration with various regions outlined in black, featuring a circular logo in the center that says "BASSETT HOUND" with a dog riding a bicycle inside the circle.
People inside a bar or restaurant, with a bartender and bottles of alcohol behind the counter, people sitting and chatting, and someone walking a dog outside the establishment.
Black cycling cap with yellow 'BASSETT HOUND' logo featuring a hare on a bicycle.
A glass of beer with a label that says 'Bassett Hound' with a dog riding a bicycle on a sunny outdoor patio.

Cheers to Bassett Hound—a quirky, beer-loving hangout that celebrates the spirit of the city and the community that moves through it.

Logo of a dog riding a bicycle, with text 'Bassett Hound North Loop' around it.
Logo with the words "BASSET HOUND" and an illustration of a basset hound riding a bicycle.
Logo with the text 'Bassett Hound North Loop' in black font on a white background.
Logo of a dog riding a bicycle with the text "Basset Hound" and "North Loop" on a white background, with a yellow border.
A font style guide showcasing 'Alternative Gothic No.2' in header style, subhead style, and body text style with examples of uppercase, lowercase letters, numbers, and symbols.
Colorful pattern of stylized bicycle wheels shades of pink, yellow, green, gray, and orange with black centers, arranged in a repeating grid on a white background.
Mobile phone displaying beer menu with sections for different breweries, listing beer names, descriptions, prices, and alcohol content, with decorative dots at the bottom.
A colorful abstract patterned map with various shapes and lines, including a prominent blue winding river running through the center.